Choosing between menthol and fruit flavours is one of the first decisions any new vaper faces, and even experienced vapers sometimes wonder if they are missing out on the other side. Both flavour families have devoted followings among Australian vapers, and both deliver a distinctly different experience. In this guide we compare menthol and fruit vape flavours across the dimensions that matter most: taste profile, throat hit, all-day vapeability, and which situations each type suits best.
What Menthol Flavours Feel Like
Menthol flavours deliver a cool, crisp sensation on every draw. The cooling effect hits the back of the throat and creates a clean, refreshing exhale that many vapers find invigorating. Menthol profiles range from pure, icy mint to blended combinations where the cooling sits behind another flavour like watermelon, lime, or berry.
The SWIX Mate 9000 range includes Miami Mint, which is Vaperoo's signature menthol option. It offers a clean, moderate coolness that does not overpower the palate, making it easy to vape for extended sessions without the flavour becoming fatiguing. For vapers who enjoy menthol but want a layered taste, some of the fruit flavours in the range carry a subtle cooling finish as well.
What Fruit Flavours Feel Like
Fruit flavours prioritise sweetness, richness, and complexity over cooling. A good fruit vape delivers recognisable fruit notes on the inhale and leaves a pleasant aftertaste that lingers just long enough. The SWIX Mate 9000 range covers the full fruit spectrum: tropical picks like Mango Peach Watermelon and Mango Lime, berry options like Blueberry Blast and Cherry Pomegranate, and sweet-leaning hybrids like Strawberry Watermelon and Apple Pear Watermelon.
Fruit flavours tend to feel warmer and more rounded than menthol. They work particularly well for vapers who prefer a smooth, flavourful draw without any cooling sensation. The mesh coil technology in the SWIX Mate 9000 is especially well-suited to fruit profiles because it heats e-liquid evenly, bringing out subtle flavour layers that cheaper coils often miss.
Throat Hit: Menthol vs Fruit
Throat hit is the slight catch you feel at the back of the throat when you draw. Menthol flavours naturally produce a more noticeable throat hit because the cooling compound interacts with the throat and airways. For former cigarette smokers, this can feel familiar and satisfying. Fruit flavours, by contrast, tend to deliver a softer, smoother throat hit that many people prefer for relaxed, all-day vaping.
If you want a stronger throat sensation, menthol is the way to go. If you prefer a gentle, almost silky draw, fruit flavours will suit you better. Neither is objectively better; it comes down to personal preference and what you find most enjoyable.
All-Day Vapeability
Some flavours hold up better over long sessions than others. Menthol's cooling effect can become intense after extended use, especially for people who are sensitive to mint. Many menthol vapers find that alternating between menthol and a milder flavour throughout the day keeps the experience fresh.
Fruit flavours generally have an edge in all-day vapeability. Their sweetness is pleasant without being overwhelming, and the variety of fruit profiles means you can switch between tropical, berry, and sweet options to keep your palate engaged. For vapers who use one device from morning to night, a versatile fruit flavour like Strawberry Watermelon or Mango Peach Watermelon tends to be the safest bet.
When to Choose Menthol
Menthol is the better choice if you are coming from menthol cigarettes and want a familiar cooling sensation, if you vape primarily in short sessions and enjoy the sharp, refreshing hit, if you prefer clean and simple flavour profiles over sweet and layered ones, or if you live somewhere warm and find the cooling effect particularly satisfying in hot weather. Among Australian vapers, menthol tends to be especially popular in Queensland and Western Australia where the climate makes a cool draw feel extra refreshing.
When to Choose Fruit
Fruit is the better choice if you prefer sweet, smooth flavour with no cooling, if you want variety since there are far more fruit profiles to explore than menthol options, if you plan to vape for extended periods throughout the day, or if you are new to vaping and want a forgiving, approachable starting point. The SWIX Mate 9000 range includes over a dozen fruit and fruit-blend flavours, so there is always something new to try.
Explore all 19 flavours
From icy menthol to rich tropical fruit. Free delivery on every order across Australia.
Browse FlavoursThe Best of Both Worlds
You do not have to commit to one camp. Many vapers keep a menthol device and a fruit device on rotation, switching based on mood, time of day, or occasion. Menthol in the morning for a crisp start, fruit in the afternoon for a smooth wind-down. Vaperoo's bundle packs make this easy since you can stock up on your primary preference while adding a single device from the other family to keep things interesting.
Some SWIX Mate 9000 flavours also bridge the gap. Watermelon Coconut carries a subtle cooling finish behind its creamy fruit profile, and Cucumber Grape Cactus has a natural freshness that sits between menthol and fruit. These hybrid flavours are worth trying if you are on the fence.
Menthol vs Fruit FAQ
Which flavour type is more popular in Australia?
Fruit flavours outsell menthol overall, but menthol has a strong and loyal following, particularly among former cigarette smokers and vapers in warmer states.
Can I mix menthol and fruit in the same session?
Absolutely. Switching between devices with different flavour profiles is a common practice and can keep your palate fresh throughout the day.
Which flavour is best for beginners?
Most beginners find fruit flavours more approachable. Strawberry Watermelon and Mango Peach Watermelon are popular first picks due to their balanced sweetness and smooth draw.
Does menthol give a stronger throat hit?
Yes. The cooling compound in menthol produces a more pronounced throat sensation compared to fruit flavours, which tend to be smoother.